Visual Argument Analysis: Pedigree’s Otis

Pedigrees sufferance drive advertisement is an emotional appeal aimed towards consumers that own pets. Through an inclination based on emotion and values, the advertisement successfully proposes a plan of action towards the consumer audition to help drop backs find a home. In essence, the advertisement logically reasons, If you buy our food, we will donate money to dogs without a home. If we donate money to dogs without a home, you will fulfill dogs. Through clever techniques such as direct contact in tv camera orientation and a personal anecdote of the puppy, Pedigree convinces the audience through appeals to emotion and values that buy their harvest-feasts will, indeed, save a dogs life.Pedigrees advertisements intended audience is the consumer public. However, the advertisements actual audience can be considered one of all ages and all backgrounds instead than simply the consumer public. For example, a electric shaver can easily be bowd by the emotional advertisement. O nce the child has been persuaded, he or she will most likely tell his or her parents to buy the product earlier than a different brand simply because of the cute puppy he or she saw on the shanghai advertisement. Ultimately, through the emotional image and story, Pedigree breaks existing consumer loyalty that competing companies have by stealing the hearts of consumers, convincing them that by buying this product, the consumer will contribute to a larger change in the world rather than simply feeding their dog.Also, by using the name Otis for the Pugs name, an older audience is aimed towards to evoke traditional, and emotional responses. One significant factor to understand when reading the print advertisement is to have watched the impinge on The Adventures of Milo and Otis. The movie, in short, is about a cat and a dog that helps each other survive and find mates and homes together. Obviously being an emotion-evoking movie, it is important when a ref comes across the advertis ement. Pedigrees clever decision to name the Pug Otis causes the reader to retract the movie and automatically sprightliness emotionally attached to the puppy, do it easier for Pedigree to convince its audience to buy the product.Through the personal anecdote and image of the dog staring through a fence, Pedigree intends to arrest the audience feel compassion for the dog and hopefully buy the product that is said to help the dog. The argument is carried out by using an appeal to both emotions and values. The direct gaze of the dog makes the audience feel as if it is staring directly at them. Through this, the audience is put on a criminality trip that makes them think, I must help this dog. If the picture is not convincing enough, the audience may move on to the text. Already a large factor in the print advertisement because of its bright yellow-bellied color, the text is an anecdote of the average day for a stateless dog like Otis. The uneventful, despairing inventory caus es the audience to pity the animal making room for Pedigree to further force the audience to allow action and buy the product. Essentially, the advertisement tugs at the hearts strings in set to enhance the product.One last significant technique Pedigree uses is the final sentence within the text. It says, Help us help dogs. Being a very abrupt, short statement, Pedigree draws attention to the sentence by making it shorter than others and putting it in a bold face. Through reading the sentence, Pedigree makes the audience feel as if they are included in Pedigrees movement of getting homeless dogs adopted. The audience is therefore provoked to feel as if they can contribute their part in the movement if they buy the product to help animals find loving homes.All in all, Pedigree utilizes appeals to emotion, values, tradition, and reason in order to persuade the audience to buy their product. Through these, Pedigree convinces the audience that buying their product will help them sa ve a homeless dog. Pedigree chooses to use an emotion-evoking picture, personal anecdote, background information, and loaded text in order to persuade the audience that buying Pedigree pet food will ultimately help homeless animals.