Cultivation Theory Essay

shade theory was created by George Gerbner, founder of the cultural environment movement and dean of communications at the University of Pennsylvania. Cultivation theory deals with the content of picture and how it affects and shapes party for tv set set viewers. The theory suggests that the violence embedded in television causes regular viewers to form exaggerated beliefs of society as a meaner and scary world. This is known as mean world syndrome.Although less than one percent of the population atomic number 18 victims of violent crimes in whatsoever one year period, heavy exposure to violent crimes through television can lead to the belief that no one can be bank in what appears to be a violent world. Television sets are slowly replacing schools and churches as the main storyteller for families. People are watching television religiously instead of handout to church. It is more than common to stay at home on Sundays and watch football or the newest reality show aside. It s the wenty-four s level(p) real life drama that television offers that attracts people to become a regular TV viewer.In their devotion to watching television on a regular basis they are exposed to the violence that is embedded in or so shows on the air. Gerbner provides his three-prong plug, which is his framework for understanding why more television consumption leads to a misled perception of a risky world filled with crime. The first prong for the plug represents the concern for why media chooses the centres they deliver. Violence is a stable message delivered by the media, because it is cheap and easy to sell globally.This is mainly because violence is a universal language that is understood by everyone. The second prong represents the concern for figuring out the exact messages that television delivers. In order to do so Gerbner uses what he calls, Message System Analysis, which ultimately supplies a numerical value for what for what messages television contains. The orbita l cavity of what is considered a violent message consist of any show that portrays overt expression of physical force compelling action against ones will on pain sensation of being hurt and killed, or threatened to be victimized as part of the plot.According to Gerbners studies before the average TV viewer graduates from senior high school they will have observed thirteen thousand traumatic deaths on television. The Third and final prong represents the concern for analyzing how television content affects viewers in particular, your typical couch potato who watches television all day. Television cultivates and shapes realities towards viewers the more a person ingests messages of violence portrayed in television the more likely they are to view the real world as a mean and scary place.Personally I do not watch television with the exception of sports, but even then you cant avoid seeing violent acts whether its in a commercial for a flick or video game violence has become prominent in our society. Cultivation theory is something that affects everyone one way or another if you personally are not affected by it chances are you know someone who is. It was something that was very obvious to me even at a young age. I grew up going to school in Windsor but living in Hartford.I noticed the mean world effect at a young age because most of my friends from school werent allowed to come over my house because I lived in Hartford. Back then it wasnt as clear to me as it is now, but even to this day it still happens. Not that my friends cant Come over but they would rather I go to where they live instead. So even straight off I see the effect mean world syndrome can have on people. This day in age media is something everyone is familiar with from old to young. With technology advance at the rate it is media will have more and ore influence on our every day lives. Growing up in a generation of constant quantity advancements in technology I have witnessed first hand how th e media has used technology it to its advantage.From being able to watch live news on your phone, to acquire updates from an app media is at our disposal and very easy to access. In the next ten years, media will only get bigger and bigger because it is a non-stop, twenty-four hours a day business market. It will continue to change with the advancements in technology and expand with new way to broadcasts itself.