Advertising and marketing communications Essay Example | Topics and Well Written Essays - 2500 words

announce and marketing communications - Essay Example marketing communications is traditionally thought of as organizations efforts to promote the services or ingatherings they offer to external clients and customers. The goals of inner marketing argon similar to those of external marketing, to increase visibility and awareness of the services or product available, and increase sales or orders. By increasing knowledge and awareness of the services that a section offers, the department can help to ensure that opportunities are not missed out on overdue to a lack of awareness in other parts of the business. In this paper, we would be discussing on the theories of Advertising and Marketing Communications and creating an advertisement for M.Sc Crop Biotechnology and Entrepreneurship.Marketers have a variety of forwardingal tools at their disposal. To make effective use of them, a company personal selling, advertising, and other promotional activities should form a interconnected pr omotional program within its total marketing plan. However, these activities are fragmented in many firms, with potentially damaging consequences. For example, advertising directors and sales-force managers whitethorn come into conflict over resources, or the sales force may not be adequately informed about the details of a particular sales promotion effort. This wouldnt happen if the elements comprising promotion were part of an integrated marketing communication (IMC) effort, a strategic business work on used to plan, develop, execute, and evaluate orderd communication with an organizations public.IMC begins with a strategic planning effort designed to coordinate promotion with product planning, pricing, and distri only ifion, the other marketing-mix elements. Promotion is influenced, for instance, by how distinctive a product is and whether its planned charge is above or below the competition. A manufacturer or middleman must also carry its promotional links with other firms in the distribution channel. On the other hand, Communication is not a superstar way flow of information. Talking at or to someone does not imply no-hit communication. This only occurs when the receiver actually receives the message that the sender intended to send. Message rejection, misinterpretation and misunderstanding are the opposite of effective communication.To address the various communication models, no simple diagram can take a hop all the nuances and complexities of the communication process. There are many models of communication including single step model, two-step model, bargain communication, multi-step model, Web communication and adoption model. In this paper, we would be creating an advertisement for M.Sc crop biotechnology and entrepreneurship using one of the communication models. We would be using the Mass Communication Model to advertise M.Sc crop biotechnology and entrepreneurship.A single-step communications modelThere are three fundamental elements in communication, the sender (or source), the message and the receiver. This grassroots model assumes that the sender is active, the receiver is inactive or passive and the message is comprehended properly. In candor this is rarely the case. An understanding of the target receiver or audience helps to identify what is important to the audience and how symbols, signs and words are interpreted. The message is dressed up or coded in an appropriate way, sent finished a media channel and, if it gets through all the other noise, finally decoded by the receiver. Guinness advertisements basically ask their target audience to drink Guinness, but