Friday, November 15, 2019

Hilton and Holiday Inn Human Resource strategy and Operational planning

Hilton and Holiday Inn Human Resource strategy and Operational planning Introduction The essay will explore the theoretical and practical sides of the relationship between the Human Resource strategy and the Operational planning and development in the retail and hospitality industry, in order to determine a deep overall view of the subject. The text will draw upon many cases, research, and literature to demonstrate the background that is necessary for an independent evaluation of this topic. The paper will take Hilton and Holiday Inn as an example of todays average but highly successful corporation and investigate the companys past and current human resource strategies and the reasons behind their strategic decisions. Through the essay; human capital management, business performance, model of comparative SHRM, strategy evaluation, HR links between missions, as well as goals of the organizations and further related topics; will be discussed. The essay is divided by nine major topics. Certain topics will be examined in greater detail for more accurate understanding, ho wever as SHRM indicates every topic will also deeply link together and therefore specific parts on certain subjects will be discussed in other topics. Hard definition SHRM can be defined as the connection between HR, strategic objectives and goals in order to increase productivity or efficiency and create business culture that promotes flexibility, innovation, and competitive advantage. In a corporation, Strategic Human Resource Management means accepting and involving the Human Resource roles as a strategic partner in the formulation and implementation of the organisations strategies through Human Resource functions such as staffing, selecting, training and rewarding employees. (Mello, 2010) Recruitment linked with operational strategy The first area of focus is on the process of accurate staffing, management, and organisation of a business through human resource functions. Businesses are able to create a highly effective strategic framework as it will be uniquely personalised for their exact situation. This is by recognising the portfolio of the corporation at the operational, managerial and strategic level, rather than arranging the human resource department to reflect the strategic, managerial and operational requirements of the organisation (Hamel and Prahalad, 1996: 242). The most important structural variations of the corporation also stand on the corporations recruiting procedure. Position posting, succession forecasting and management development offer the HR department a chance to bring a measure of integration to the recruiting procedure and to have power over the internal movement of the corporations human resources. It is especially significant that staffing for all levels of positions, as well as the d omestic movement of employees, be coordinated with the strategic concerns of the business (Baron Kreps, 1999). The portfolio of the business will make a significant input to the progress of a businesses recruiting strategy; it is one of the driving forces in the staffing, promotion plans program development and selection. Management between the businesses recruiting and its strategic plans can improve the businesses ability to get used to environmental conditions. However businesses are likely to recruit people who have similar characteristics to the managers who are presently working within it. Little conscious attention is paid to identifying the characteristics most congruent with different organizational configurations. (Galbraith and Nathanson,1978). Employee skill and behaviour training Many businesses, including local shops in Edinburgh owned by the Asian community, have faced the challenge of developing greater confidence, solution finding, initiative, and trouble solving capabilities among their employees. This has become a serious problem (Megginson Banfield Matthews, 1999) as those convenient stores are the backbone of the economy (Dr. Welsh, 2000). Businesses need employees at every level to be more resourceful, independent, creative and self sufficient. These characteristics allow employees to function at a superior strategic level, making businesses more competitive and productive. Therefore, they require training development which includes all activities intended and executed to support staff members knowledge, abilities (or competencies) and skills. For organizations, training and development especially relates to those activities that make sure that every staff member is capable enough to build a work environment that is both inclusive and diverse. In addition to supporting abilities, skills and knowledge; several training and development plans associated with diversity efforts to influence the attitudes, maturity, courage or values of their members, are also necessary for the development of strategic and managerial capabilities. It should be noted that training and development plans that try to make major adjustments with regard to attitudes need a large amount of time and investment if they are to be successful. However each individual training undergone is a kind of long term investment, therefore determining the return on investments when conducting training and development activities, are very important. There are several kinds of training options. Mentoring, Coaching and Counselling are the most well known ones. Although many of the methods are similar within these training options as they are normally delivered by individuals, there are numerous unique characteristics of each method that make them exclusive in their own wa y other than the fact that the individual has different qualifications, different relationships with their client and is usually working within different time frames (Megginson, Banfield Matthews, 1999) Employee Empowerment As it has been mentioned earlier, companies try to train their staff to be more self-sufficient so that less supervision would be required; or in other words, empower them. Employee empowerment is an expression used to express the ways in which employees without managerial positions can make independent decisions with no need of confirmation from a boss or manager. These independent decisions can be small or large depending on the level of power with which the organisation wants to invest in the member of staff. Personnel empowerment can start with training, as stated above, and by converting a whole business into an empowerment model. On the other hand it may simply mean giving staff members the ability to make a few decisions on their own. When people feel they have options and are allowed to make direct decisions, this does frequently show the way to a better feeling of self worth. In a representation where power is directly attached to a sense of self, the feeling of having some power is a priceless thing (Losey Ulrich Meisinger, 2005). A staff member who does not feel continuously evaluated by managers and watched is more likely to consider their workplace as a positive, happy environment, rather than a negative one. Employee Commitment The behavioural research, carried out by a group at Massachusetts General Hospital and Harvard University, recognizes the aspects that most possible to affect 21st century staff well being, productivity and commitment. (PhD. Kreisman, 2002). They established that loyalty is mainly influenced by ones sense of purpose, general trust in the business and feeling of individual impact. Productivity is mostly affected by the quality of human relations including social group moods, cooperative and interaction. The results of the investigation guided them to conclude that working environments that offer positive atmosphere that encourage quality personal relationships and interpersonal trust generates the most loyal and productive staff members. So a staff member who does not feel continuously watched by managers is more likely to judge their workplace as a positive environment, as it has been said before, therefore he or she will feel more committed to the organisation. This would increase t heir productivity, as peoples efforts generate greater results. In conclusion, this would cut cost for the organisation. (Losey Ulrich Meisinger, 2005) Mutual flexibility Last year a much respected five star Hilton hotel recruited front line staff for part time positions. From week one Hiltons management required them to work 65 hours even when indeed they had a contract for 25 hours per week. They were unable to do anything about this unfortunate situation as it was clear that if they could not fit their schedules they were free to leave. By the end of the 3rd month when their training had finished, many of them were exhausted and fed up, and they left the Hilton group for their leak of flexibility (Mehta, 2005). Flexibility is essential for both the employer and the employee; flexibility of staff member behaviours, workers skills and Human Resource practices stand for a significant sub dimension of Human Resource flexibility and are associated with greater business performance. Results based on perceptual methods of Human Resource flexibility and accounting measures of business performance support this prediction. Behaviour, skill, and Human Resourc e practice flexibility are, however, drastically connected with an index of business financial performance. Numerous professionals believe that the only skill that flexibility contributes is its cost efficiency. (Hendry, 1995) Hilton has recruited them because they were looking for people who go the extra mile; people who are flexible. The fact that Hilton did not give anything to them in return meant that these people left. Despite this, their worth and value has increased as the result of the training that Hilton gave them, while Hilton lost a significant amount of money. In the Hospitality business, staff turnover is the biggest problem because in the service industry, staff represent the biggest cost and long time investment at the same time. This means that when companies start to train their staff they integrate them into the business even if they are not core employees. When they leave however, all the money and time put in will be lost, not to mention the cost of the ongoing posting of jobs, interviews and other administrational fees (Hayes Ninemeier, 2008). Human Capital versus SHRM A several authors have argued that SRHM and Human Capital Management are the same thing. Certainly the idea of SHRM matches that of the broader meaning of HCM relatively well; as the following characterisation of the key features of SHRM by Dyer and Holder (1998) demonstrate that strategies engage decisions regarding main policies, key goals and the allowance of resources that are likely to be formulated at the top. Strategies are business determined and focus on organisational efficiency; thus in this perspective, are viewed mainly as resources to be managed toward the success of strategic business targets (Society for Human Resource Management, 2004). Strategies by their very nature offer combined frameworks which are at once integrative, broad and possibility based. These integrate a full complement of Human Resource targets and activities intended exclusively to fit existing environments and to be equally reinforcing or synergistic. This sections discussion has been based on the evidence that both Human Resource Management in its appropriate sense and Human Capital Management, rest on the supposition that employees are treated as assets rather than expenses and both focus on the significance of adopting an incorporated and strategic move towards managing employees which is the worry of every stakeholder in a business, not only the staff management function. On the other hand, the theory of HCM strengthens and complements the theory of SHRM rather than replaces it. Therefore both Human Capital Management and Strategic Human Resource Management can be considered as crucial components in the progression of staff management and both form the basis for accomplishing HR advantage through a resource based strategy (Greer, 2000). Soft HRM versus Hard HRM The effort to satisfy external stakeholders and the costumers demanding nature lead to a pressure on HR management both strategically and operationally side. (York, 2009) Customer service and associated perceptions have led retail businesses and hospitality to a more theoretical judgment of HR management. In the long term it is left to be seen whether the strategic management of HR has been better regulated by hard Human Resource Management, which is the traditional managerial distrust approach. Humans are lazy by nature and simply pursue their self-interests. This means that there are two different and conflicting sets of interests: the organisation and its employees. It is the managements job to encourage the right attitude in staff members so that their actions pursue the accomplishment of the organisations goals, not their own. Thus there is a case for the existence of correctives and coercion. (Megginson 1999), On the other hand there is the soft Human Resource Management or in other name the Harvard model which is the opposed approach. Instead of seeing humans as lazy machines, they are seen as able to take care of their feelings, emotions and motivations. Employees might in fact wish for personal realisation and work could be one of the ways to achieve it. People like things done well, and making a difference. Managers therefore, must allow them to do so and help them to maintain their high levels of motivation. Employees are not lazy, they do not hate working, and can be self responsible. In this way, coercion is no longer essential (Megginson 1999). Customer Service, (linking) Mayfair London located at the centre of the British Tourism Hospitality Industry and Bass group is a primary hospitality chain. Johnson (1999) examines that the senior managers at Holiday inns carried out a training project that included spending short times at operative levels. This training led them to discover that if front line employees were not given autonomy and authority to solve non routine issues as they came up, their customers belief of quality service would be badly damaged. It is significant to identify the connection between the front line staff, executives and the empowerment of employees to take liability for quality management problems and customer care satisfaction. The corporation then initiated training programs to provide employees with the possibilities to take further liability for problem solving and quality as well as implement new employment strategies, for example auditions for front office staff to differentiate applicants with the right attitudes. The te rm right attitudes suggests that the organization is seeking employees with culturally specified social skills, attributes that are frequently difficult to appraise. These tacit or soft abilities, are skills to carry out complex functions and relationship roles while at the same time, carry out technical (or hard) tasks. (Hayes Ninemeier, 2008). Executives also accept that the success of the new strategies would give a genuine dedication to the interests and welfare of staff. The hotel gained Investors in People recognition in 1995. This section is an excellent example that shows how everything is linked together. The essay previously discusses empowerment, flexibility, commitment, training, customer service and many more things, as this example states; every single area of human resource management effects the entire business progress just as much as one area effects another. Conclusion Business or corporate strategy for service companies in areas such as tourism, hospitality and retail; has to satisfy a variety of stakeholders, and interests them within a strategy framework appropriate to all of them. SHRM has played a part in the consolidation of staff members, within the model established by the executive senior managers. Strategic Human Resource Management is therefore a component of the wider network of business administration and corporate strategy. It is valuable for every corporation to organize their employees within a designed and logical framework which reflects the organisations strategy. It is necessary that the varieties of aspects of HRM are mutually reinforced in developing the behaviours and performance needed to accomplish business success. Every single person is part of the organisation and is partially reliable for the companys success and therefore they represent the biggest asset of a service company. Employees represent one of the biggest cost but they can also represent the greatest competitive advantage against other businesses. Despite this, there is not a single Human Resource Management strategy that would bring success in every situation. Businesses have to identify a strategy which is exceptional to their own circumstances in terms of goals, context and the demands of business stakeholders.

Tuesday, November 12, 2019

Psychoanalytical and Feminist approaches to D. H. Lawrences Sons and L

Psychoanalytical and Feminist approaches to D. H. Lawrence's Sons and Lovers Psychoanalytical and feminist approaches are two relatively recent critical responses towards literary texts. When applied to D. H. Lawrence's Son's and Lovers, both can be insightful yet problematic at the same time. The theories of psychoanalysis, primarily identified with Sigmund Freud, can be applied to imaginative literature and art in general, in order to study their manifest and latent content, in the same way as Freud studied dreams. Literature clearly lends itself to such a study, since, like dreams, the most significant meaning often lies below the conscious surface narrative of a text. Feminist approaches towards literature are concerned with the portrayal of female characters. Lawrence's representation of women in his work has been admired by many readers for it's insight, women among them, and has been strongly attacked by others for its prejudiced male perspective. Classic psychoanalytic criticism applied the theories either to the author, or his or her characters, which were seen as internalised images that have come from the author's unconscious. The high autobiographical content of Sons and Lovers lends itself to this type of study. Also, if works of art are taken to be disguised expressions of an infantile wish driven into the unconscious, as Freud suggests, then Sons and Lovers is doubly of interest. It is about the fundamental infantile wish that all boys have and repress, according to Freud, the wish of Oedipus to kill their father and marry their mother. Freud's theory of the Oedipus complex and of its frequent effect of psychical impotence, of which Paul is a classic victim, offers a valuable key to a coherent unde... ...the whole picture, since each perspective has its own priorities, and several need to be incorporated in order to fully realise all of the characters and understand the true workings of the novel. Works Cited and Consulted Finney, B. (1990). Penguin Critical Studies: Sons and Lovers. Middlesex: Penguin Group Kuttner, A. B. (1969). A Freudian Interpretation (1916). In Gmini Salgado (Ed.), D. H. Lawrence: Sons and Lovers A Selection of Critical Essays 1969 1994. Hampshire: Macmillan Press. Lawrence, D. (1996). Sons and Lovers (1913). M. Daly (Ed.), London: Everyman Lucy, N. (1997). Postmodern Literary Theory: An Introduction Oxford: Blackwell Publishers Ltd. Millett, K. (1996). Sexual Politics (1969). In Rick Rylance (Ed.), Sons and Lovers: New Casebooks. New York: St. Martin's Press. Pope, R. (1998). The English Studies Book. London: Routledge

Sunday, November 10, 2019

Mercury Drug Macro Environment Essay

Demographics Mercury Drugstore’s Primary Target Market Demographics : Ages ranging from 18 to 65 years old who may be male or female that belong to any social class – B, C, D, and E Marital status – no specific status. The available market size using research data show that 6 out of 10 Filipinos are now opting for generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion (60%) – Generics Medicines $800 Million (40%) – Branded Medicines. Affordable generic medicine more available to a greater number of the population at the soonest possible time since generic medicines are 30% to 80% lower than the branded medicines Economic Data from researches show that out of every 10 Filipinos, 6 Filipinos are now opting to purchase generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion 60% for Generic Medicines $800 Million 40% for Branded Medicines. The rate of affordability of generic medicines is higher to the greater portion of the Filipino population. This is due to the price of generic medicines which are 30-80% lower than the branded ones. Natural Increase of cold months in the country caused increase of incidences of pneumonia. Pneumonia involves inflammation of the lungs and leads to hospitalization. Foreigners, especially those from non-tropical regions, are most susceptible to this in the Philippines because they have to adjust to the weather patterns. Diarrhea outbreaks have been consistently on the rise in Philippine soil, especially with the recent aftermath of Typhoon Ketsana (Ondoy in local name). Physical, emotional and social factors contribute to this prevalent problem of Filipinos. More underweight than overweight, Filipinos often have to consider societal gaps as a primary factor. The ill distribution of wealth in the country attributes to most Filipinos having less food to eat on their plates. Many Filipinos continue to fall victim to drug addiction. There are over 3.5 million habitual drug users in the country, and some of the national scandals in the past have been linked to illegal drug use. The ongoing struggle against illegal drug addiction is an uphill battle. A more recent DOH problem involved the hyper increase of cases of leptopspirosis in the Philippines, particularly in La Union and other flood-stricken areas. The onset of consecutive floods from the string of typhoons Ondoy and Pepeng caused contaminated water to fill the urban and rural areas. Technological Improvements in the field of computers have made operations in the stores more efficient and less time consuming and as well as having a more organized system of recording purchases. Mercury drugstore now is on the verge of implementing an online purchasing system in which customers may order medicines through the internet and then picking up the goods at the store of purchase. This will help the store reduce the number of people in queue and as well as offer customers a better way to purchase their items. Technological advancements have now brought about better medicines and as well as a larger variety of medicines giving the company a chance to broaden their stocks as well as the number of their consumers. The 3g system of the current netphones are now able to give people an opportunity to get in contact with the store so that their concerns can be acknowledged as well as any order of goods. Political Mercury drugstore now implies the senior citizen discount which is mandatory according to the laws of the Philippines. Mercury drug has also been able to adopt a senior citizen lane in their stores nationwide. Cultural/Sociological The need to be healthy is highly needed in the Philippines especially with poverty on the side. Most Filipinos that belong to the lower class tend to over exert themselves and end up with exhaustion, which has a high probability of leading to sickness. So daily supplements are needed to be able to sustain a healthier body while facing harsh working conditions.

Friday, November 8, 2019

Living and Non-Living Cells and Tissues in Trees

Living and Non-Living Cells and Tissues in Trees Only 1 percent of a dormant mature tree is biologically living while the rest is composed of non-living, structural wood cells. In other words, very little of a trees  woody volume is composed of living, metabolizing tissue; rather, the major living and growing portions of a tree are leaves, buds, roots, and a thin film or skin of cells just under the bark called the cambium. There are other living cells that are important for tree growth within the different parts of trees, especially in root tips, the apical meristem, and leaf and flower buds; however, these living cells make up a very small percentage of the total volume of a trees cells. Instead, non-living or dead cells comprise most of the volume of a tree, providing vital structural support for the living cells. Interestingly enough, trees start out in life as a germinating seed with every living cell in hyperdrive, but  as a tree seed becomes a seedling, then a sapling, then a mature tree, its living contents become less and less as a percentage of the total volume. Trees increasingly lose their living cytoplasmic cells as metabolism ceases in each cell, and although they are no longer alive, these non-living cells now provide protection, transportation, and physical support for the living ones. The Vital Role of Non-Living Cells Without the support and structure provided by non-living cells,  trees would likely die  and certainly wouldnt grow quite as large as they do. This is because non-living cells provide a vital role in the process of  how a tree grows  - from the heavy lifting of holding up the tall branches to the trees bark, which protects the thin layer of living cells underneath. This supporting and protective wood is created by cambial-hardened cells produced on the inner and outer cambial layer and sandwiched between the outer cambial layer. As a result, the bark of a tree is a product of the ongoing process of creating  sieve tubes to transport water and nutrients from the leaves to the roots and back. The sound, non-living cells of a tree are very important to helping a tree stay protected, and the bark and structural cells serve as a line of defense against insects and disease that could affect the vulnerable living tissue of the cambium that maintains life throughout the tree. New cells are formed and living cells cease metabolization as they transform into transport vessels and protective skin, creating a cycle of creation, rapid growth, slowing metabolism, and death as the tree climbs ever-higher into a healthy, full plant. When Wood Is Considered Alive and Dead For most intents and purposes, wood is considered to be the product of living cells in trees harnessing the environment around them to make proteins and form protective vessels and shells for the trees sustained growth. Wood is only technically considered dead when its separated from the tree itself, as it still serves a vital role in the plants life when attached to living cells in the tree. In other words, although wood is largely made of non-living cells - cells that no longer reproduce but instead transport nutrients to living cells - it is still considered alive if it is attached to the tree itself. However, if a branch falls off or a person cuts down a tree, the wood is considered dead because it no longer transports living matter through itself. As a result, wood that has been separated from a tree will dry up as the protoplasm hardens and the protein turns into the wood one might use in a fireplace or for building a shelf. This wood is considered dead, though the piece it was once attached to - if still attached to the tree itself - is still considered alive.

Wednesday, November 6, 2019

Informative Essay Sample on Go Ask Alice by Grace Slick

Informative Essay Sample on Go Ask Alice by Grace Slick In the book Go Ask Alice , by Grace Slick, the main character Alice had suffered in a way that forced her to escape from her home to avoid her family. She was in too much trouble. She was on drugs and her parents did not know anything but they had a notion that she was hiding a secret from them. In the book, Alice was into drugs and was trying to stop using drugs when she was 14 and 15 years old. On the day that she want to a party she was raped. The day she first tried marajuana at a party there was also drugs in her drink and she did not know until the next day when her best friend told her what happened. She kept the secret and she never told her parents that she had tried drugs. Before Alice ran away from home she was wondering what it would be like to smoke a joint. After that she began to like it and she began become addicted to drugs. That was the time her parents noticed there was something going on with Alice Anonymous. Alices best friend helped her and got her things that she needed. For example she helped her get a job, a house and things that would make her stop thinking about drugs and stop her from using drugs. In the end, Alice came back home clean and didnt have any more trouble with drugs. Alice and her mother began to solve all the problems she had been through and they made a promise to each other that if she has any problems, they would talk about them. The part I disliked about the book was when she was raped and what people made her go through. People kept telling her to try the drugs and when she went to school people tried to sell it to her. Some of the other kids using drugs tried to blame everything on Alice to get her in trouble so she would get kicked out of school. The part that hurt is when she couldnt tell her mother how school was when she would come home from school crying and suffering. I am interested in this book because it showed me what my family went through when they were teenagers and other people I know too who had trouble using drugs. The book also made me experience a lot of feelings like sadness, happiness, excitement, etc. I like this book because it explained what a person had been through and where they went when they needed to run away from their problems. I also read this book because when my aunt was a teenager she read this book and I was wondering what kind of book she was reading when she was young. This book is interesting because it shows people and teenagers what it is like to be addicted to drugs and to help them understand what they might be going through if they start up on drugs. I found this book a good example of someone suffering and having a hard time trying to solve a problem by themself when they dont want to tell their parents or family members. You can order a custom essay, term paper, research paper, thesis or dissertation on Go Ask Alice topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Sunday, November 3, 2019

Ebusiness website analysis Essay Example | Topics and Well Written Essays - 3000 words

Ebusiness website analysis - Essay Example The e-book website provides information to its customers, the website serves as a face value to the customers as well as sales and marketing activities are also taking place on the website. The order taking from the customers, the delivery to the customers and the constant focus on customer service depicts that this website is an e-commerce website. The ebook website also focuses on internal processes such as human resource for creating their own e-books and selling them as well, development of new products, knowledge management elements and so on. The ebook website provides ebook software for the customers for professionally creating their ebook and selling them into the e-business market as well. These factors mostly cover the e-business requirement for any organisation that is operating online. Therefore the purpose of selecting the ebook website is that after careful examination it can be clearly depicted that this website is an e-commerce as well as an e-business website and has a strong core concentration in the customer relationship management issues. E-CRM can be defined as the combination of the following elements such as the commitment of management, the application, the hardware and software elements of the business (Dyche, 2001). The success of e-CRM greatly depends upon the objectives of the organisation. E- CRM can be categorized into two types. They are the Analytical e-CRM and the Operational e-CRM. Analytical e-CRM can be defined as a continuous process of the data collection process of the customer (Burnett, 2001). The main aspects that deal with analytical e-CRM are in the identification of needs of the customers and then accordingly fulfilling the needs of the customer. It is an utmost necessity to address the needs of the customers at all times for successful business requirements. The web based emails; fax and other such types of

Friday, November 1, 2019

E-commerce Essay Example | Topics and Well Written Essays - 500 words - 2

E-commerce - Essay Example The emergence has been facilitated by the evolution of internet, communication infrastructures and computer systems. The increase in internet content like text messaging and multimedia and support services such as online catalogues, security systems and payment settlement systems have also supported the growth in e-commerce (Pankaj, 2005). Many global organizations have adopted e-commerce in order to increase their market share, create new online subsidiaries, attain a competitive edge in the market, reduce the entry barriers in the global market and reduce the costs of doing business. E-commerce has evolved from the transaction level business to a relationship based business that is characterized by two way communications with full integration of internet capabilities in to the business (Pankaj, 2005). E-commerce offers several benefits to business organizations, customer sand suppliers. For instance, e-commerce will reduce the costs of creating, processing, distributing and storing good and services (Pankaj, 2005). Business organizations can reduce business overheads involved in selling over the supply chain and the time spent between the outlay of capital and the time the goods and services are received. E-commerce will create a competitive edge for business organizations and enhance the business reputation through improved, new found business opportunities, increased flexibility, enhanced customer service and reduced supply chain time (Laudon & Traver, 2010). The customers will benefit from increased convenience in shopping since they can access goods and services 24 hours a day at the comfort of their location (Pankaj, 2005). Customers can easily access the recent product information within a short period of time and access a wide variety of commodities. E-commerce had facilitated competition, which has led to new innovative products and discounts to the customers. Customers